Let’s split the question into two. Why did I choose strategy consulting? Then, within strategy consulting, why did I choose BCG?
I chose strategy consulting because I get tired of doing the same thing for too long, because I enjoy being around smart people and because I like being in the middle of important events. Strategy consulting is case based, which means you have a new job—a new client, a new team, and, possibly, a new location—every three months or so. Strategy consulting attracts top students from top universities globally—the best of their class from places like Harvard, LBS, and Moscow State. And finally, strategy consulting, especially in emerging markets like Russia, is at the forefront of industry and economy-shaping events. When I open Vedomosti, I routinely find two or three of our clients mentioned on every page.
The top three strategy consulting firms—BCG, McKinsey, or Bain—offer a similar set of opportunities: interesting cases, exposure to senior clients, cool travel, and smart colleagues. Three years ago, I had to choose between two of these companies. The process was not pretty. At first, I took a scientific approach with a list of criteria, such as size, prestige, alumni network, growth opportunities, and life-work balance, to be checked off for each firm. Still I could not decide. One firm would rank top on one criterion, while the other ranked high on another. I had to throw out the checklist and go with my gut feel. BCG felt like the better fit, based solely on the people I met here through the interview process. To me, and to other consultants you might ask, it is the people you work with that make the difference. You spend a lot of time at work, so you’d better like the people you spend that time with. In my case, BCG has delivered on this promise. I am consistently amazed by the people who work here (their intelligence and agility, their humility given their personal achievements, and their style). To me, this is BCG’s most important magnet. The question is: what will yours be?