Rustem
BCG is a community built on change—change that isn’t based on obvious conclusions.
Rustem
Project Leader, Moscow
A Personal Story
Having been through a couple of dozen projects already, I realize just how much each one of us at BCG can change the businesses we deal with. I still remember the excitement I felt during one of my first cases when we helped our client decide on which option to pick for a $1 billion investment. Our recommendation was an option not initially favored by the client, but it was accepted. In the end all the acquisitions that happened and those that didn't, the products that were launched, the organizations built, and the money saved all followed BCG advice. The results made me feel an inner pride—proud that BCG consultants are not interested in drawing obvious conclusions. At BCG we are all about helping to get things done for the benefit of our clients.
Background
Rustem joined BCG in 2005 and is a member of the Industrial Goods practice area. Before BCG, he worked at PricewaterhouseCoopers as a senior audit consultant, running financial audits for clients in a wide variety of industries. Rustem holds a specialist degree with distinction from the St. Petersburg State University for Economics and Engineering.
Mark
BCG is about breaking compromises and delivering results.
Mark
Principal, Los Angeles
A Personal Story

For me, that has meant working across industries advising CEOs, CFOs, and business-unit presidents on their top issues.

For my clients, it has meant changing the rules of the game and outperforming the market as a result. For a Fortune 500 consumer goods company, I helped develop 35 products for a critical new channel in less than six months—as opposed to the six new products they had launched in the previous year. This energized the entire organization to grow. Another one of my clients, armed with insight from our project assessing the value of their strategic plan, negotiated a sale of the company for a 40 percent premium—significantly higher than a previous offer. This created billions of dollars of value for shareholders—now that’s real impact!

Background
Mark joined BCG in 2004 and is a member of the Consumer practice. Before BCG, he worked at GlaxoSmithKline for two years in market research and brand management and also worked for the sales division of a European outdoor media company. Mark holds an MBA with high distinction from the University of Michigan Business School, and he earned his bachelor’s degree in business studies from Oxford Brookes University.
Pekka
For me, BCG is a unique platform to team up with current and upcoming Finnish business leaders.
Pekka
Partner & Managing Director, Helsinki
A Personal Story

BCG works in partnership with leading Finnish companies. We do our utmost to achieve true and sustained impact by collaborating across all levels of their organizations, from top to bottom. We want to build long and trusting relationships that help companies and individuals succeed.

I have personally been inspired by the ambition to be part of a team to lead all through my career. As a consultant I worked side-by-side with my middle manager counterparts solving the issues at hand and developing practical solutions. As a project leader I teamed up with the client project champion, and both of our teams, to drive the client organization forward. Now as a partner, I feel privileged to be a trusted discussion partner for the top management of our clients.

Background
Pekka holds an MS in industrial management from the Helsinki University of Technology and an MBA from INSEAD. Pekka joined BCG’s Stockholm office in 1996 and moved to Helsinki in 1997. Pekka also practices his leadership skills at home, being a father of three (very active) boys.
  • Rustem Rustem Project Leader Moscow
  • Mark Mark Principal Los Angeles
  • Pekka Pekka Partner & Managing Director Helsinki

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